When the pages exist and nothing finds them
Filed, or invisible.
Google keeps an index, and a page that is not in it cannot come back in a search. Not ranked badly. Absent. In the anonymised example on our home page, a business had 41 pages and Google had filed 3 of them. The other 38 may as well not have been written.
Nothing about that site looked broken. It loaded fine, and it was invisible.
What gets done
Clear what stops the filing.
There is a short list of reasons a page never gets filed, and most sites have two or three of them at once. None require a rebuild to fix.
The blocks nobody meant to leave
An expired certificate, a rule left over from a staging site that tells Google to stay out, redirect chains that give up before they arrive, and three addresses serving the same page so none of them count for much.
Speed measured on a real phone
Not a score out of a hundred from a tool. What your visitors on their own phones actually waited for, which is a figure Google publishes about your site and almost nobody looks at.
Retiring what should not exist
Old plugins invent pages. Left there, they teach Google that most of your site is filler. They come off the sitemap and return a code that says gone for good, rather than a redirect that pretends they moved somewhere useful.
The last site we did this to was this one. The install this replaced submitted 128 addresses to Google, of which 8 were real pages. The rest were plugin leftovers, and 116 of them now return gone for good.
Every change is written down. What it was, what it is now, and why it mattered.
Whether this is you
Nobody wants to buy this.
It has no pictures and produces nothing you can show anyone. It suits a site that has been around a few years, changed hands or platforms at least once, and quietly stopped bringing anyone in. That is where the filing problems live.
It suits you less if your site is five pages and two years old. Sites like that are usually filed correctly already, and the honest first move is the map listing or, if you sell online, the shop pages themselves. We say that rather than sell an audit for its own sake.
The same checks run wherever you are, including Perth. This is the groundwork under everything else in how a business gets found.
Where to start
Find out how many are filed.
Give us your web address. We count the pages you have, count the ones Google has actually filed, and put the difference in dollars using what those same visits would cost to buy. That gap is usually the largest number in the audit.
We take on a small number of businesses at a time, and only when we are confident we can move the numbers. If we can take it on, you get a written plan: what we’d fix and in what order. If we can’t, you get a short, straight email saying so. It states what the fixing costs before you commit.
Free. A person reads it and answers within a couple of days.