When the answer is a name, not a list
There is no second page.
Someone asks an assistant who to call for what you do, in the suburb they live in. It does not hand back ten links. It names two or three businesses, says a sentence about each, and stops. Nobody asks it for more options.
Ten blue links had room for the tenth business. An answer has room for three.
What gets done
Say it so it can be quoted.
Our trade has started calling this generative engine optimisation. The customer just calls it asking. Either way the work comes down to three plain things.
State the facts flatly
What you do, where you do it, when someone can reach a person, and what it costs wherever you are willing to say. Assistants repeat pages that state things. They skip pages that sell, because a sentence of marketing has nothing in it to quote.
Be readable without JavaScript
The crawlers behind these answers do not run scripts. A site that assembles itself in the browser hands them a blank page. This one is built as flat files for exactly that reason, which is the same test we put your site through.
Be mentioned off your own site
An assistant weighs what other places say about you: your listing, directories, a write-up, a review nobody paid for. A business that only ever talks about itself on its own website gives it nothing to go on.
We ask the question ourselves. Your customer’s wording, put to the assistants, with the answer written down as it came back.
Including the times your name is absent. That is the number worth having, and it is the one an agency has every reason to leave out.
What nobody can promise
No one can buy a place in an answer.
There is no submission form and no rank to pay for. Anyone quoting you a position in an AI answer is guessing, and quite often selling. What can be done is make your business the easiest one in your suburb to describe correctly, then measure whether it starts getting described.
Two things move it more than anything on this page. Your Google listing is where most assistants get their facts about a local business, and pages Google has never filed are pages nothing can quote. Neither is glamorous and both come first.
This runs the same way anywhere in the country, including Melbourne. It is one part of the search work as a whole, not a separate product with its own invoice.
Where to start
Find out whether you get named.
Give us your web address and the question a customer would actually ask. We put it to the assistants, write down who came back, and tell you what the businesses that were named have in common. Often it is nothing more than saying the plain things plainly.
We take on a small number of businesses at a time, and only when we are confident we can move the numbers. If we can take it on, you get a written plan: what we’d fix and in what order. If we can’t, you get a short, straight email saying so. We set out how we price it separately.
Free. A person reads it and answers within a couple of days.