Industries · Trades and home services
The tap is still running.
Nobody researches an emergency plumber. There is water on the floor, the phone is already in their hand, and they type the problem and the suburb. Then they ring the first number that looks open. If it rings out, they ring the next one.
That whole decision takes about a minute. Your website gets a few seconds of it.
What that changes
Three things decide it.
Not your logo, and not the page about your values. In a trade that gets searched in a panic, the job goes to whoever clears these three first.
The map listing, not the site
Most emergency searches never reach a website at all. They stay inside Google Maps: name, distance, hours, star rating, call button. A thin listing or the wrong opening hours loses the job before your site is ever loaded.
A phone in a dark hallway
Whoever is searching is standing in the mess, on mobile data, holding a torch with the other hand. A page that takes five seconds to load, or a number that isn’t tappable, loses to the one that opened straight away.
The call you couldn’t take
You were under a house. It rang out, and they rang the next name on the list. An automatic text back saying you’re on a job and will ring shortly is the cheapest thing on this page to fix, and we set it up for you.
Suburb by suburb, not city-wide. People type blocked drain and the name of their suburb. The work is won one suburb at a time, in the ones you actually service.
Nights and weekends are the demand. That is when things break, and when most of the names above you stop answering.
Where to start
Find out who gets your calls.
Give us your web address. Someone checks your site page by page, prices the searches you’re missing in dollars, and asks an AI assistant who to call for a tradesperson like you in your suburb. Then we tell you whether your name came back.
The readout on our homepage is an anonymised Sydney plumbing business, six staff, one inner-west suburb. Its certificate had expired, so anyone tapping through from Google saw a red “Not secure” warning first, and Google had filed only 3 of its 41 pages. Those figures belong to that business and nobody else. Yours only exist once you ask for them.
Plenty of trades across Sydney are in the same position. What we would charge to fix it is settled after the audit and never before.
Free. A straight answer either way.