When the shop makes pages by itself
Two thousand pages, nine that earn.
A shop builds pages faster than any owner can look after them. Every filter combination becomes an address. Every product that sold out leaves one behind. The handful of pages that could genuinely bring in strangers get a paragraph written in a hurry.
Google decides what your site is mostly about by looking at all of it, not at the nine pages you care about.
What gets done
Fewer pages, better ones.
Almost none of this is about individual products. It is about the pages a stranger lands on before they know what they want.
Category pages that deserve to win
Somebody searching for a type of thing lands on a category page, not a product. That is the page worth writing properly: what the range covers, how to choose, what delivery to Australia actually costs. Most shops leave it as a grid and a sentence.
The sprawl from filters
Colour, size and sort order each multiply the addresses your shop offers up. Left alone, Google spends its time on near-identical copies and gets to the pages that matter last. We tell it which version counts and stop the rest at the door.
Products that come and go
A discontinued line still holds whatever reputation it earned. Deleting the page throws that away and hands the visitor a dead end. Kept, redirected or retired deliberately, depending on whether the thing is coming back.
Nothing gets deleted without a note. Every address that changes is written down with where it went and why.
The platform stays yours. We work inside whatever you already run on rather than arguing for a rebuild we would be paid for.
Whether this is you
This one is not about the phone.
Everything else on this site ends in someone ringing you. This ends in a checkout, which is a different problem, and we say so rather than dress it up as the same work. It suits a shop with a real range, real margin, and more addresses than anyone has looked at in a year.
Plenty of Australian shops also have a front door and a van. If that is you, the map listing is usually worth more than the shop pages, so read local search first. Either way, the pages Google never filed comes before any of it, because a shop is the easiest kind of site to fill with addresses nothing will ever look at.
A shop with a physical home has a city page too, such as Melbourne. If the shop itself is the thing losing people, that is the website work, and it sits under the wider search work only once people are arriving at all.
Where to start
Count what you are actually offering.
Give us your web address. We count how many addresses your shop puts in front of Google, how many of those are genuinely different pages, and which categories are close enough to the first page to be worth the work this quarter.
We take on a small number of businesses at a time, and only when we are confident we can move the numbers. If we can take it on, you get a written plan: what we’d fix and in what order. If we can’t, you get a short, straight email saying so. You choose a fee or a share of the sales before it starts.
Free. A person reads it and answers within a couple of days.